McKendree MetroRecPlex – The Fource Group

McKendree MetroRecPlex

Branding, Marketing & Responsive Website Design

Establishing a Brand Presence in a Competitive Market


The Goal

The McKendree MetroRecPlex is a full-service facility that offers everything from ice skating to fitness and swimming. The goal was to establish a brand presence that encompassed the facility as a whole while still highlighting everything that is offered through memberships and daily passes, creating a brand that represented an all-in-one location where the families, friends, and new to the area enlisted military members can come together with a focus on movement, health and wellness.


The Creative Approach

  • Art
  • Design
  • Event Planning
  • Marketing
  • Photography
  • Social Media
  • Video Production
  • Web Design
  • Brand Awareness
  • Drive quality traffic to designated landing pages
  • Use compelling creative, programmatic ad technology, and behavioral targeting tactics to reach potential customers online

Click to visit the MetroRecPlex website.