HSHS St. Elizabeth’s Hospital
A Lesson in Re-Branding
Expect The Unexpected
St. Elizabeth’s Hospital, a member of the HSHS Southern Illinois Division family, became a victim of assumption, as the surrounding community began to doubt the level of healthcare provided by the hospital due to the deteriorating building. A decision was made to relocate the hospital in the nearby village of O’Fallon, Illinois.
Perceived as a place that people go to die, the assumptions about St. Elizabeth’s were destroying the viability of the hospital. Upon relocation, the goal was to reinvent the hospital and create a place that represented the go-to place in the community for wellness and innovative health care.
The Creative Approach
- Build brand awareness & restore the reputation of the hospital.
- Drive quality traffic to designated landing pages
- Use compelling creative, programmatic ad technology, and behavioral targeting tactics to reach potential customers online
- Strategy + Creative
- Design + Copywriting
- Video Production
- Programmatic Ad Buying